Your story is still yours to tell.
Hearts in Season is rooted in founder Jasmine Valdez's lived experience and the labels placed on her. It is a brand for the seasons of life: finding your voice, owning your growth, and deciding how your story continues.
Change the Narrative
For men and women who have been judged, misunderstood, or reduced to a label. Our signature collection creates space to reclaim your identity, take accountability, and grow beyond someone else's version of you.
Baddie Behavior
Personality, humor, and bold self-expression have a place here too. Baddie Behavior brings that energy to everyday pieces.
A little leopard. A lot of heart.
Our palette brings together chocolate brown, warm caramel, black, creamy neutrals, and leopard accents.
Seasonal Collection
Our holiday and seasonal designs have their own home in the Seasonal Collection.
Made to order, with heart
Hearts in Season is a print-on-demand store. Products are printed or personalized after an order is placed, then shipped by the item's production partner. Check each listing for materials, sizing, available options, and production and shipping estimates.